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Luxury Lingerie Brands Lead the Market in Growth

The Lingerie Market Is Having a Moment

Lingerie is having a moment. So is intimate apparel and sleepwear. In fact, the whole innerwear world and its many unmentionables are on everyone’s minds with consumers stuck at home for months on end. Sales of men’s and women’s comfy basics, underwear and lingerie have surged since the pandemic started.   And there are examples everywhere: Direct-to-consumer lingerie …